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Puffery & Labels: Do We Call Ourselves an Expert?
All the attention in the world doesn’t matter if you have to break their trust in the process of getting attention. – Matt Johnson I sent out an email asking for some tough questions for the...
View ArticleAlina Bonn on Her Journey from Working in our Agency to Launching Effortless...
Alina is now an agency owner in her own right, founder of Effortless Engine: https://www.effortlessengine.com/. She launches and produces podcasts for 7-8 figure consulting businesses. We talk through...
View ArticlePodcast Pre-Launch Mistakes
The biggest fear in launching a podcast is that it fails to attract an audience and falls flat. In this episode I’m going to pull back the curtain and share the biggest mistakes I’ve uncovered in 5...
View ArticleThe Algorithm Challenge
The algorithm has changed the rules of the game so drastically on social media that we’re literally playing a new game. But our mindset towards social media has not caught up to the new game....
View ArticleHow to Convert Visibility into Leads: Secrets of Podcast Guests Who Get Large...
This week’s episode is in response to a question from one of our email subscribers, “If I am on a podcast or doing a virtual presentation – how do I get people to identify themselves as leads? In...
View ArticleInfluence Makes Everything Easier
It’s easy to get caught up in the chase for attention, and the world we live in is very geared toward getting attention. That includes almost all the marketing advice we get today. So I hope this...
View ArticleHow To Turn Influencers Into Personal Friends Through Podcasting & Personal,...
You’ll meet some amazing people through podcasting. People who might become mentors, referral partners, even lifelong friends. I know I have. That’s a big part of why podcasting changed my life. It...
View ArticleTiming, Message & The Messenger: The 3 Ingredients Successful Coaches &...
Behind the success of any high growth coach and consultant, there are 3 ingredients that show up over and over again. Their ability to get massive traction isn’t about doubling down, it also hinges on...
View ArticleAre Introverts the Social Lepers of 2021?
Introverts are constantly labeled incorrectly, and associated with a ton of negative perceptions – from being gruff, irritable and dismissive, to hating people and abhorring any type of social...
View ArticleWhere is the Leverage in Clubhouse? Live Audio vs Podcasting for Introverted...
Clubhouse is the latest example of the rise of live audio platforms. As sales and networking forums, they work, but as a marketing medium for introverts, are they sustainable? Introverts need leverage...
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